Set Up Conversion Goals to Measure Actions in TinyTrack

Raw pageview and event counts tell you what happened on your site, but goals tell you whether it mattered. A goal wraps a specific action — a visitor reaching your /thank-you page, a user completing a sign-up flow, a download button click — and surfaces that action as a named conversion metric right in your TinyTrack dashboard. Instead of hunting through event logs, you see a clean conversion count and conversion rate for every goal you care about.

What is a goal?

A goal is a named target that TinyTrack watches for on your site. Every time the target condition is met by a unique visitor session, TinyTrack records a conversion for that goal and updates your conversion rate automatically. Each goal is tied to one of two trigger types:

Page visit — TinyTrack converts when a visitor lands on a specific URL path, such as /thank-you or /signup/confirmed.
Custom event — TinyTrack converts when your site calls tinytrack('event', 'your-event-name'), such as tinytrack('event', 'signup') or tinytrack('event', 'purchase').

Goals are site-specific. A goal you create for shop.acme.dev has no effect on any other site in your account.

Creating a goal

Open your site dashboard

Go to Goals

Click Goals in the left-hand navigation. If you haven’t created any goals yet, you’ll see an empty state with a prompt to add your first one.

Click Add goal

Click the Add goal button in the top-right corner of the Goals screen. A creation panel slides open.

Choose a goal type

Select the trigger type that matches the action you want to track:

Page visit — enter the URL path visitors must reach, for example /thank-you. TinyTrack matches the path exactly, so include any trailing slashes your site uses.
Custom event — enter the event name you fire in your tracking code, for example signup or purchase. The name must match the string you pass as the second argument to tinytrack('event', ...) exactly, including capitalisation.

// Example: fire a custom event when a form is submitted
document.querySelector('#signup-form').addEventListener('submit', () => {
  tinytrack('event', 'signup');
});

Name the goal

Give the goal a human-readable label that will appear in your dashboard, for example New sign-up, Checkout complete, or PDF downloaded. Choose a name that makes the metric immediately clear to anyone who views the dashboard.

Save

Click Save goal. TinyTrack starts recording conversions for the new goal from this moment forward. The goal appears immediately in your Goals table.

Goal types in detail

Page visit goal

A page visit goal converts when a visitor’s session includes a pageview matching the URL path you specify. Use this type when your conversion is a page load — for example, a post-purchase confirmation page or an email-verified landing page.

Setting	Example value	Notes
Path	`/thank-you`	Must start with `/`. Query strings are ignored.
Path	`/signup/confirmed`	Nested paths are supported.

TinyTrack matches the path component of the URL only. It ignores query parameters (?ref=email) and fragments (#section), so example.com/thank-you?ref=email and example.com/thank-you both trigger a goal set to /thank-you.

Custom event goal

A custom event goal converts when your site explicitly calls the TinyTrack event API. Use this type when the conversion isn’t a page load — for example, a button click, a form submission, or a video completion. Fire the event anywhere in your JavaScript:

// Button click
document.querySelector('#download-btn').addEventListener('click', () => {
  tinytrack('event', 'download');
});

// After a successful async payment
async function handlePayment() {
  const result = await processPayment();
  if (result.success) {
    tinytrack('event', 'purchase');
  }
}

The TinyTrack script must be loaded on the page before you call tinytrack('event', ...). If the script hasn’t initialised yet, queue the call inside a window.tinytrack check or use the defer attribute on the script tag as shown in the installation guide.

Custom event goal names are case-sensitive. A goal named signup will not match an event fired as tinytrack('event', 'Signup'). Make sure your event names are consistent across your codebase.

Viewing goal performance

After you save a goal, TinyTrack begins counting conversions in real time. To view goal performance:

Open your site dashboard and click Goals in the left navigation.
Each goal row shows:
- Conversions — the total number of times the goal was triggered in the selected time period.
- Conversion rate — the percentage of unique visitors in the same period who triggered the goal at least once.
Use the date range picker at the top of the dashboard to filter goal data by day, week, month, or a custom range.
Click a goal name to drill into its detail view, where you can see conversions over time plotted on a chart alongside your overall visitor trend.

All goal metrics respect the same filters you apply to the rest of the dashboard — source, page, country, device, and browser. Filter by traffic source to see which acquisition channels drive the most conversions.

Editing and deleting goals

To edit an existing goal, open Goals, click the ⋯ menu on the goal row, and select Edit. You can rename the goal or change its URL path or event name. Changes take effect immediately — TinyTrack uses the new configuration for all conversions going forward. To delete a goal, click ⋯ → Delete and confirm. Deleting a goal removes it from your dashboard permanently. Historical conversion data for that goal is also removed and cannot be recovered.

Deleting a goal is irreversible. If you only want to pause tracking, consider renaming the goal with a [paused] prefix rather than deleting it.

You can create as many goals as you need. They don’t affect your event count.

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Set Up Conversion Goals to Measure Actions in TinyTrack

What is a goal?

Creating a goal

Goal types in detail

Page visit goal

Custom event goal

Viewing goal performance

Editing and deleting goals

​What is a goal?

​Creating a goal

​Goal types in detail

​Page visit goal

​Custom event goal

​Viewing goal performance

​Editing and deleting goals

What is a goal?

Creating a goal

Goal types in detail

Page visit goal

Custom event goal

Viewing goal performance

Editing and deleting goals